Tom zei afgelopen week tegen mij: ‘heb je al gehoord van de aardappelsalade op kickstarter?’. ‘Eh, nee.’ zei ik. Nou, ik had wat gemist hoor. Iets heel erg tofs. En voor degenen die het ook gemist hebben, ik zal jullie even haarfijn uitleggen wat voor tofs er op kickstarter is gebeurd.
Even ter info: kickstarter is een plek waar mensen projecten of producten laten zien waar financiering voor nodig is. Je kunt doelstellingen zetten en mensen belonen als ze een bepaald bedrag hebben gedoneerd. Werkt als een tiet en zorgt ervoor dat er projecten gerealiseerd kunnen worden, die anders voor altijd op de tekentafel waren blijven liggen.
Nu was er ene Zack Danger Brown (niemand weet of Danger nou echt zijn tweede naam is, tof either way) die zichzelf een vrij onschuldige opdracht had gesteld waar hij financiering voor nodig had. Aardappelsalade maken. Juist. Dit stond er op zijn kickstarter profiel:
‘I’m making potato salad.
Basically I’m just making potato salad. I haven’t decided what kind yet.’
Risks and challenges:
It might not be that good. It’s my first potato salad.
***
Voor dit project had Zack $10 nodig en dit waren de opties waar sponsors uit konden kiezen:
Pledge $1 or more
With your help, we’ll be on our way to a successful potato salad. You will get a ’thank you’ posted to our website and I will say your name out loud while making the potato salad.
Pledge $2 or more
Receive a photo of me making the potato salad, a ’thank you’ posted to our website and I will say your name out loud while making the potato salad.
Pledge $3 or more
Receive a bite of the potato salad, a photo of me making the potato salad, a ’thank you’ posted to our website and I will say your name out loud while making the potato salad.
Pledge $5 or more
DELUXE PACKAGE: Choose a potato-salad-appropriate ingredient to add to the potato salad, receive a bite of the potato salad, a photo of me making the potato salad, a ’thank you’ posted to our website and I will say your name out loud while making the potato salad.
Pledge $10 or more
PLATINUM LEVEL: Hang out in the kitchen with me while I make the potato salad, choose a potato-salad-appropriate ingredient to add to the potato salad, receive a bite of the potato salad, a photo of me making the potato salad, a ’thank you’ posted to our website and I will say your name out loud while making the potato salad.
Ok, dit vind ik al ontzettend geestig. Vooral de namen uitspreken van de sponsors tijdens het maken van een aardappelsalade. Het is madness, maar hilarisch. Om het verhaal nog mooier te maken, zette Zack een ‘behind the scenes’ video op de pagina:
Heel inspirerend. Vooral het afstrepen van ‘hair’ op de potentiële ingredientenlijst is briljant, hahaha. Wat bleek, er waren best veel mensen die hier de humor wel van inzagen en Zack begonnen te backen (sponsoren). Het doel van $10 werd erg snel behaald en dus werd het tijd voor een paar stretch goals (nieuwe doelstellingen):
$35 – I will make 4x as much Potato Salad. I know $35 isn’t 4x $10, but you guys have earned it.
$75 – Pizza Party!
$100 – I will try two different Potato Salad recipes.
Ook dit ging als een trein en er volgden al snel meer stretch goals:
$250 – Better mayonnaise (from the natural foods section)
$300 – Call a chef to get a better recipe
$350 – Make way more potato salad and probably do a third recipe.
Ook stelde Zack voor om petjes te gaan maken voor een nieuwe sponsoroptie die er zo uit zouden gaan zien:
En er volgden weer een paar nieuwe sponsoropties:
Pledge $20 or more
POTATO MADNESS: Receive a potato-salad themed haiku written by me, your name carved into a potato that will be used in the potato salad, a signed jar of mayonnaise, the potato salad recipe, hang out in the kitchen with me while I make the potato salad, choose a potato-salad-appropriate ingredient to add to the potato salad, receive a bite of the potato salad, a photo of me making the potato salad, a ’thank you’ posted to our website and I will say your name out loud while making the potato salad.
Pledge $25 or more
THE HAT: Receive a potato-salad themed hat along with a bite of the potato salad, a photo of me making the potato salad, a ’thank you’ posted to our website and I will say your name out loud while making the potato salad.
Omdat het zo goed ging met Zack’s kickstarterproject, nam de plaatselijke t-shirt-druk-winkel contact met hem op voor een leuke samenwerking:
Pledge $35 or more
THE HOMAGE T-SHIRT: Receive a limited edition t-shirt designed and printed by Columbus, Ohio t-shirt company Homage (http://www.homage.com). Also receive a bite of the potato salad, a photo of me making the potato salad, a ’thank you’ posted to our website and I will say your name out loud while making the potato salad.
En WEER kwamen er nieuwe doelstellingen bij:
$1000 – I’ll do a live stream of the potato salad making
$1200 – I’ll pay someone to film a thank-you video for all of my backers!
De LIVE stream kon ik niet terugvinden, maar de thank you video wel:
En zo ging het nog een tijdje door. Hier kun je de rest van de stretch goals, de sponsoropties en de Frequently Asked Questions (mijn favoriete is: ‘Will you be video taping the potato salad making process and uploading it to a video site for backers to see that you have indeed, said the names out loud?’).
Maar, hoor ik jullie denken, HOE IS DIT NOU AFGELOPEN?!
Nou… Zack heeft met zijn potato salad in een maand maarliefst $55492 opgehaald. True story…
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