Gastblog door Vera – Alle grote projecten zijn voor de zomer afgerond en je opdrachtgevers zijn op vakantie. In je mailbox kun je een kanon afschieten en je webshop loopt ook even wat minder hard dan normaal. Om nog maar te zwijgen over hoe weinig je blog gelezen wordt. Met andere woorden: het is komkommertijd! Als zelfstandig ondernemer heb je het over het algemeen niet zo super druk in de zomer. Rest assured: dat is bij mij niet anders!
Gelukkig heb ik een strak ‘komkommertijd-regime’ dat ik elk jaar zo rond deze tijd opstart. Dit is mijn manier om het beste uit de zomer te halen wat mijn onderneming betreft. En vandaag deel ik dat regime met jullie!
Hoewel de rust en stilte van de zomer in je mailbox even ontspannend als angstaanjagend kunnen werken (wat als er nou helemaal niemand meer aan je denkt na de zomer?!), is deze rustperiode juist de uitgelezen kans om je onderneming weer ‘op de rit’ te krijgen. Om werk te doen dat maanden is blijven liggen, gedane zaken eens uit te lichten en te plannen voor het komend halfjaar. Zo kun je er wanneer de drukte terugkeert weer vol en georganiseerd tegenaan. Mijn komkommertijd-regime bestaat uit vier verschillende onderdelen:
Achterstallig onderhoud
Als ik het een paar maanden achter elkaar lekker druk heb gehad, dan is er van alles blijven liggen. Het updaten van mijn portfolio, bijwerken van mijn Etsy shop, de administratie. Allemaal klusjes die eigen structureel moeten gebeuren (daar schreef ik hier al eerder over), maar die er bij topdrukte toch vaak bij inschieten. Ik gebruik de zomermaanden om dat soort ‘achterstallig onderhoud’ weg te werken zodat ik weer fris het najaar in kan.
Productie draaien
Wanneer je een webshop hebt met handgemaakte producten, dan kun je de zomer prima gebruiken om wat extra productie te draaien. Zeker met de aankomende kerstdrukte in je achterhoofd. In de zomermaanden maak ik altijd extra beursjes, sjaals en tassen zodat ik voldoende op voorraad heb. Maar ook het verpakken van emblemen en ander producten moet gebeuren. Nu je de ruimte en tijd hebt om je hiermee bezig te houden, zullen deze klusjes ook echt veel minder voelen als een blok aan je been en kun je er eens echt de tijd voor nemen!
Ik gebruik deze tijd trouwens ook om nieuwe producten te ontwikkelen. Vaak heb ik nog heel veel ideeën voor nieuwe producten op stapel staan en de zomer is perfect om die uit te werken. Wist je dat het bij veel leveranciers (online drukkers etc.) ook komkommertijd is? Zij hebben in de zomer vaak heel leuke kortingsacties waar je met dit regime mooi gebruik van kunt maken!
Blogarchief
In de zomer wordt mijn blog een stuk minder actief gelezen dan in andere seizoenen. Dat is ook niet gek, want het is vaak veel te lekker weer om binnen achter je computer of iPad te zitten! Daarom gebruik ik deze periode niet om de allerleukste nieuwe content te publiceren, maar om juist wat oudere pareltjes in het zonnetje te zetten. Niet alle bezoekers van je website lezen namelijk al je artikelen (was het maar waar) en waarschijnlijk heb je het afgelopen jaar super veel leuks geproduceerd dat het verdient om weer eens uitgelicht te worden. In de tussentijd doe jij inspiratie op voor goede content voor het najaar. Win-win!
Vooruit plannen/werken
Ik houd enorm van plannen, ook voor de lange termijn! De zomer is voor mij een goed moment om de planning tot het einde van het jaar in kaart te brengen. Niet tot op het uur nauwkeurig, maar wel in grote lijnen. Zo heb ik vaak al wat projecten op stapel staan die op bepaalde momenten af moeten. Dat kan ik dan vast overzichtelijk maken en zo weet ik waar nog tijd overblijft voor eigen projecten of leuke opdrachten. Ik bepaal wanneer ik mijn nieuwsbrieven en persberichten wil versturen en ik plan ook op ‘microniveau’: ik kijk wat goede momenten zijn voor bepaalde blogartikelen, winacties en instagram posts. Of wanneer ik mijn webshops en instagram account moet omtoveren tot kerst-walhalla’s, bijvoorbeeld.
Wanneer je hier in de zomer wat tijd aan besteedt, zal je merken dat dingen als feestdagen je veel minder ‘overvallen’ op momenten dat je het druk hebt. En dat je precies weet wat je op welk moment te doen staat. Dat werkt wel zo relaxed.
Heb je hierna nog tijd over? Dan is mijn advies om head first te duiken in iets wat je al heel lang wilde doen! Eindelijk beginnen aan dat boek of een crowdfund campagne opstarten voor dat ene product dat net een beetje te hooggegrepen is. Of ga er gewoon eens lekker tussenuit! Want opladen en ontspannen zijn ook ontzettend belangrijk om weer fris het nieuwe ‘werk seizoen’ in te gaan!
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Wat doe jij in de zomer om je onderneming draaiende te houden? Heb je nog gouden tips voor klusjes? Ik hoor ze heel graag in de comments!
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Vera blogt één keer in de vier weken voor teamconfetti.nl. Ze is illustrator, allround mooie dingen maakster en ze heeft haar eigen label: Franje Design!
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